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#Trafficbot how to#

Note: malicious bot traffic – not measured in GA – is often a bigger threat for relatively high-traffic websites. Although in general bot traffic in Google Analytics grows when overall traffic grows, it grows at a slower pace.This due to the relative proportion of bot traffic on these sites. The impact on data quality on smaller websites (Here is the thing, you should always take the impact of bot traffic seriously no matter whether you are on a small or large website. Google Analytics API: The Non-Technical Guide (if you want to query this data outside of GA).

#Trafficbot how to#

How to Quickly Discover and Solve (Not Set) Issues in Google Analytics (includes Service Provider dimension).Additionally, you could look into “source/medium” combinations, but I have found the two strategies above to be more effective. This is a good start to spot potential bot traffic issues in Google Analytics. The proportion of bot traffic is rather low in this case so it won’t have a big impact on overall numbers and data-driven business decisions. Ashburn is where one of the biggest data centers is located. You will find that this proportion of “traffic” often comes from the city “Ashburn”. 200) and bounce rate higher than 90%.Īs you can see, Google Analytics hasn’t yet blocked Amazon’s AWS bots. Step 2: Add a table filter on ISPs with substantial amount of sessions (e.g. Step 1: Navigate to Audience > Technology > Network.

(not set) and other not recognized domains are an indication of bot and/or spam traffic.

You want to see here a percentage of (near) 100% on your main website domains (that are part of your implementation).

Step 2: Change primary dimension to Hostname (or add secondary dimension). Step 1: Navigate to Acquisition > All Traffic > Channels. I have found that in 95%+ of the cases you do good if you monitor two things: You need to know how you can recognize bot traffic before you can properly deal with it. In the rest of the article we’ll focus on the impact of bots on Google Analytics. Hurting your Analytics stats is just one small part of the bigger issue.īad bots include, but are not limited to: However, for security and other reasons you should be aware that bots can definitely do harm to your site.

That’s right, you need to understand that not all bot traffic (potentially) shows up in Google Analytics. “Hey Paul, but you just said you didn’t encounter these bot traffic numbers in Google Analytics so far?” Mailicious bot traffic varies per industry, but often it’s in the range of 20 to 50+ percentage of all traffic (!) Table of Contentsĭistil Networks Bad Bot Report (2018) indicates that bad bots went mainstream. Sit back and get ready to learn all about bot traffic and practical ways to deal with it. Happily, in all my Google Analytics Audits so far I didn’t encounter anything like that. “I was meeting with a person from Akamai and she indicated that the majority of our site traffic is likely bots, not people.” I was inspired to write this article after a remark of one of my clients: In this post you will learn all details about bot traffic and what you should do to minimize the negative impact on your data.

Bot traffic on the web has exploded in the last years.